Fish farmers in the Jafarpur village (South 24 Parganas, West Bengal) have formed a Women's Self Help Group to cultivate various species of ornamental fish, both indigenous and exotic in shared or personal ponds and tanks. Starting out under the leadership of husband and wife, Ranajit and Sujata Gure with fifteen women, the Fish Cooeprative now has thirty-six official members.
Individual entrepreneur, Samar Parui from Domjur (Howrah, West Bengal) cultivates aquarium species as well as food fish in spacious cement tanks. He considers fish-keeping an art, which he has honed over the years, and expanded through succesful experiments with the help of his son Ram Parui. He also helps conserve certain endangered species, working in close collaboration with ICAR CIFE, Kolkata.